The beginning is always the hardest part. When I started seven years ago, I met with logo design stressful and complicated, and I never thought that rejection is a normal thing in this profession. Although in recent years, he had learned little by little these tedious process for me as a designer, I'm supposed to be.
Design process is relative. It depends on the background of the designer and preferences. The designers of art schools tend to focus on processes, or who tend to follow the basic steps, the design of the form of textbooks. Ouida designers as I usually have a different approach to the design process, and our approach will vary according to our origins, how they started as designers.
In my case, I really do not have a standard way to deal with the design process. It depends on the client and the project. Yet, in my design process is usually divided into three parts: the understanding of customer needs and market niches, sketches, and Perceiving.
Learning and understanding the customer, the customer segment.
In general, it is hard to please customers without the knowledge of what they like. As a designer shopping, you should always begin the design process with customers, and should end.
Understand your business customer is the best way to begin a process of logo design. It is a requirement that you have experience as a designer. Knowing the client's business, from head to toe, from the beginning of the largest of its industrial capabilities, help build the foundation of the design process. Normally, you need to focus on their goals (mission and vision), social status (advocacy, corporate affiliations, affiliated organizations) and their history as a company, because the logos are virtual representations of these things.
Favoring the interest of their own place. More deeply understand and relate to business goals. Learning all these things to avoid in the future logo of death, and criticism
You should get ideas from their customers, their needs, suggestions and needs. That is their right if they want to be part of the design process, however, as a designer it is your responsibility to align their needs (taste, tastes, needs) to logo design principles (simplicity, relevance).
Start drawing
Now is the time to use all the information you have gathered from the initial stage. Start putting their own interpretation on a white paper through drawing. Not just to develop ideas of your mind. Do not use the rules and measurement tools, for now. Just do freehand drawing, as if it is played. Only draw until you get tired of it.
Conceptualization, design of the main
The main part of the conceptualization occurs after sketch. Here you will organize your schedule and get the logo of solid ideas with the measure, contrast and character in mind. This process is like, and drawings, very different. In the design, conceptualization is the process of putting their ideas into the original design of logos or products. This is the part where they meet customer needs, and when you combine this with his knowledge of members of the design and inclination without crossing the boundaries of belief and corporate objectives. So the real work, combining his talents with the needs of your client to reach a final design.
Typically, customers need designers to submit at least three to ten concepts of design to choose from. Some companies have drawings, company's internal voting polls and surveys to get an idea of its effectiveness and a reminder for people. From here, suggest critics, reviews, and even changes shape.
Design process is relative. It depends on the background of the designer and preferences. The designers of art schools tend to focus on processes, or who tend to follow the basic steps, the design of the form of textbooks. Ouida designers as I usually have a different approach to the design process, and our approach will vary according to our origins, how they started as designers.
In my case, I really do not have a standard way to deal with the design process. It depends on the client and the project. Yet, in my design process is usually divided into three parts: the understanding of customer needs and market niches, sketches, and Perceiving.
Learning and understanding the customer, the customer segment.
In general, it is hard to please customers without the knowledge of what they like. As a designer shopping, you should always begin the design process with customers, and should end.
Understand your business customer is the best way to begin a process of logo design. It is a requirement that you have experience as a designer. Knowing the client's business, from head to toe, from the beginning of the largest of its industrial capabilities, help build the foundation of the design process. Normally, you need to focus on their goals (mission and vision), social status (advocacy, corporate affiliations, affiliated organizations) and their history as a company, because the logos are virtual representations of these things.
Favoring the interest of their own place. More deeply understand and relate to business goals. Learning all these things to avoid in the future logo of death, and criticism
You should get ideas from their customers, their needs, suggestions and needs. That is their right if they want to be part of the design process, however, as a designer it is your responsibility to align their needs (taste, tastes, needs) to logo design principles (simplicity, relevance).
Start drawing
Now is the time to use all the information you have gathered from the initial stage. Start putting their own interpretation on a white paper through drawing. Not just to develop ideas of your mind. Do not use the rules and measurement tools, for now. Just do freehand drawing, as if it is played. Only draw until you get tired of it.
Conceptualization, design of the main
The main part of the conceptualization occurs after sketch. Here you will organize your schedule and get the logo of solid ideas with the measure, contrast and character in mind. This process is like, and drawings, very different. In the design, conceptualization is the process of putting their ideas into the original design of logos or products. This is the part where they meet customer needs, and when you combine this with his knowledge of members of the design and inclination without crossing the boundaries of belief and corporate objectives. So the real work, combining his talents with the needs of your client to reach a final design.
Typically, customers need designers to submit at least three to ten concepts of design to choose from. Some companies have drawings, company's internal voting polls and surveys to get an idea of its effectiveness and a reminder for people. From here, suggest critics, reviews, and even changes shape.
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